Learn 7 modules in this course!
Course Description
Here’s a detailed course itinerary for a program named “Digital Marketing” that covers all the listed topics, highlighting its 100% practical approach, live project experience, and certification.
Course Name: Digital Marketing
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Duration: 3 to 4 Months
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Mode: Offline
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Level: Beginner to Advance
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Certification: Yes, after successful completion
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Project Work: 100% Practical with Live Projects
Module 1: Social Media Marketing (2 Weeks)
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Introduction to Social Media Platforms (Facebook, Instagram)
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Creating Business Pages and Profiles
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Strategy Planning for Different Platforms
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Content Calendar Creation
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Running Paid Campaigns (Meta Ads)
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Analytics and Insights
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Managing a business page
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Running a real-time social media campaign
Module 2: Graphic Designing (4 Weeks)
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Canva, Adobe Photoshop
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Design Principles and Branding
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Designing for Social Media (Posts, Stories, Ads)
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Logo Design, Brochures, Business Cards
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Image Optimization for Web
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Designing a full branding kit for a mock brand
Module 3: Website Designing (2.5 Weeks)
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WordPress
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Domain and Hosting Setup
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Installing WordPress
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Theme Customization and Plugin Integration
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Mobile Responsive Design
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Contact Forms, Blogs, Portfolios
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Building a complete business website for a local business
Module 4: Content Writing (1 Weeks)
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Basics of SEO-friendly Writing
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Blog Writing, Website Content, Social Media Captions
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Keyword Research Tools
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Writing for Different Industries
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Writing blogs and landing page content for the project website
Module 5: Google Business SEO (1.5 Weeks)
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Setting up Google My Business
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Optimizing Business Profiles
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Local SEO Basics
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Customer Reviews Strategy
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Using Google Maps & Insights
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Live GMB optimization for a real/local business
Module 6: Video Editing (1 Week)
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CapCut / Canva
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Basics of Video Editing & Storyboarding
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Adding Music, Text, Transitions
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Reels/Shorts Creation
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Editing for YouTube & Social Platforms
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Creating promo videos & reels for the live project brand
Module 7: Google Ads (1 Week)
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Introduction to Google Ads (Search, Display, Video, Shopping)
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Campaign Setup & Budgeting
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Keywords, Bidding Strategy, and Ad Copy Writing
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Tracking & Optimization
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Running a real Google Ads campaign for a project site or product
Final Week: Project Presentation & Certification
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Consolidation of all work into a portfolio
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Presentation of live project case study
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Certification ceremony
Key Highlights
100% Practical
Internship + Assured Job
Certified Courses
Course Completion Certificate
Personal Portfolio Building
Expert Tutors
Internship Letter
One to One Sessions
Industry Based Projects
Your Own Course
Course includes:
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Level
Expert
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Duration
4 Months
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Modules
7
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Job Oriented
Yes
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Certifications
Yes
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Salary Package
10K - 25K
