DIGITAL UDAAN – 6 Months Training + 3 Months Internship
Course Description
Here's a detailed course itinerary for your 9 Months Digital Udaan Course focused on incorporating all your listed features like certification, live project environment, practical training, and assured job placement after internship.
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Course Duration: 9 Months
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Total Weeks: 38 Weeks
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Training Mode: Offline / Online
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6 Months Live Training (Classroom / Online)
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3 Months Internship (Live Projects + Client Work)
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Includes Portfolio Creation, Mock Interviews, and Certification
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Class Frequency: 5 sessions per week (customizable)
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Session Type: One-on-One Mentorship + Live Practical Sessions
MONTH 1: FOUNDATION OF DIGITAL ECOSYSTEM + WORDPRESS
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Introduction to Digital Marketing
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What is Digital Marketing?
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Career Paths in the Digital Industry
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Overview of tools you'll learn
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Website Designing using WordPress
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Domain, Hosting, SSL Setup
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WordPress Installation & Dashboard
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Theme & Plugin Setup
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Designing Pages with Elementor (Home, Blog, Contact)
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Creating Forms, Menus, and Mobile-Friendly Pages
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Basic SEO & Speed Optimization
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Project: Create your own WordPress portfolio website
MONTH 2: AI TOOLS + CONTENT WRITING + BRANDING BASICS
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How to Use ChatGPT & AI Tools
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Introduction to AI for creators & marketers
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ChatGPT for Blogs, Captions, Ads, Emails
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Content Writing & Copywriting
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Blog Structure, Headline Writing, CTAs
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SEO Content vs Ad Copy
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Tools: Grammarly
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Branding Fundamentals
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What is a Brand? Visual & Verbal Branding
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Building a Brand Identity (Mission, Voice, Color)
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Personal Branding vs Business Branding
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Assignment: Create your personal brand (name, logo, bio, content plan)
MONTH 3: SOCIAL MEDIA MARKETING + GRAPHIC DESIGNING
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Social Media Marketing Platform Deep Dive: Instagram, Facebook, LinkedIn
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Creating a Content Calendar
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Engagement Strategies (Stories, Reels, Hashtags)
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Analytics & Insights
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How to Run Ads ?
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Types of Ads Campaigns
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Detailed Targeting
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Performance Marketing
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Funnel Creation
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How to Generate Sales using Meta Ads
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Graphic Designing using Photoshop
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Photoshop Tools: Layers, Brushes, Text, Selection
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Designing for Social Media (Post, Banner, Reel Covers)
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Color Theory, Typography, Layout Design
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Creating Logo & Brand Kit
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Project: Create a 7 day content pack + a brand design mockup
MONTH 4: SEO + GOOGLE ADS (PERFORMANCE MARKETING)
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Local Business SEO
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What is SEO? On-page vs Off-page
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Google My Business Optimization
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Local Keywords + Reviews Strategy
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Citations & Local Backlinking
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Tools: GMB, Google Search Console
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Google Ads (PPC)
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Types of Campaigns: Search, Display, Video
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Ad Copywriting & Design
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Keyword Planner & Budget Setup
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Bidding Strategies + A/B Testing
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Conversion Tracking + Landing Pages
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Live Project: Create and simulate a local business ad campaign
MONTH 5: VIDEO EDITING + VIDEO SHOOTING
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Video Editing – Premiere Pro, Canva, CapCut
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Premiere Pro: Timeline, Transitions, Text, Music
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Canva: Animated Posts, YouTube Thumbnails, Simple Videos
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CapCut: Mobile Reels, Filters, Auto Captions, Effects
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Video Shooting Basics
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Mobile Shooting
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Angles, Lighting, Framing, Backgrounds
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Sound & Mics Setup
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Scripting a YouTube Video or Product Promo
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Project: Shoot & edit a 60-second brand video
MONTH 6: E-COMMERCE + D2C MARKETING + FREELANCING
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Starting Your Own Ecommerce Brand
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Finding Winning Products
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WooCommerce Setup
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Payment Gateways, Inventory, Shipping
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Dropshipping Overview
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Building Trust & Policy Pages
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D2C Marketing
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What is D2C? Brand Building Strategies
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Performance Marketing Funnels
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WhatsApp Marketing, Email, & Retargeting
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Influencer & Affiliate Marketing
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Freelancing, Career Launch & Personal Projects
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Building Your Resume & Portfolio
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How to Get Clients on Fiverr & Upwork
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Pricing & Proposal Writing
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Interview Preparation + Mock Projects
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Final Project: Launch your e-commerce brand mockup + portfolio
MONTH 7–9: INTERNSHIP PROGRAM (Real-World Exposure)
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Work on 2–3 live client projects
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Social Media Content Creation
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Website management or redesign projects
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Ad campaign setup, SEO audits, video editing
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Performance reporting to mentor
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Weekly mentor feedback & progress reviews
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Final Internship Report
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Internship Certificate + Recommendation Letter (on completion)
COURSE COMPLETION PERKS
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12+ Skills Mastered
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3+ Real Projects
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Portfolio Website + Social Media Setup
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Internship & Certification
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Job & Freelance Support
Key Highlights
Paid WordPress Theme (Full License)
12+ Skills Mastered
Internship + Assured Job
3+ Real Projects
Internship Letter
Freelance Support
100% Practical
Hosting Bundle
Social Media Setup
Industry Based Projects
Personal Domain
Personal Portfolio Building
Course Completion Certificate
Expert Tutors
One to One Sessions
Your Own Course
Course includes:
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Level
Expert
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Duration
9 Months
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Lessons
80
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Job Oriented
Yes
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Certifications
Yes
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Salary Package
20K - 30K
